In June 2022, the suicide prevention charity Campaign Against Living Miserably (CALM) launched a powerful and thought-provoking campaign that has left a lasting impact on our understanding of mental health and suicide prevention. Titled 'Suicidal Doesn't Always Look Suicidal,' this campaign aims to shed light on the hidden struggles individuals face and challenge the common misconception that suicidal individuals always appear visibly distressed. Through a moving video ad and a poignant installation of 50 portraits on London's Southbank, CALM has successfully opened a dialogue about the importance of removing stigma surrounding mental health and making it a part of everyday conversation.

The Video: A Powerful Glimpse into Hidden Despair

At the heart of CALM's 'Suicidal Doesn't Always Look Suicidal' campaign lies a striking video that confronts our preconceived notions about what a person struggling with suicidal thoughts looks like. You can watch the video here: https://youtu.be/6Jihi6JGzjI?si=Wz2oGi1cWExwrjz5

The video features a compilation of moments captured by loved ones, showing individuals who later lost their lives to suicide. What makes this video so impactful is the stark contrast between our expectations and reality. These individuals are seen smiling, laughing, and seemingly happy in their last moments, challenging the stereotype that people with suicidal thoughts are always visibly distressed. The video serves as a poignant reminder that mental health struggles are often concealed behind a facade of normalcy.

The Southbank Installation: 50 Portraits, 50 Stories

In addition to the video, CALM's campaign extended to a physical installation on London's Southbank. The installation featured 50 portraits of people who had tragically taken their own lives. Each portrait was a testament to the diverse range of individuals affected by suicide, transcending gender, age, and background. These portraits offered a haunting reminder that suicide knows no boundaries and can touch the lives of anyone.

By showcasing these portraits, CALM aimed to humanize the statistics and bring a personal connection to the issue of suicide. Each face in the installation represented a unique story and a life lost too soon. The emotional impact of this powerful display was felt by countless passersby and helped spark important conversations about mental health.

The Message: Removing Stigma, Saving Lives

At its core, CALM's 'Suicidal Doesn't Always Look Suicidal' campaign is a call to action. It challenges us to recognize that mental health struggles are often hidden beneath the surface, and that individuals may be suffering in silence. By sharing these stories and images, CALM encourages us to remove the stigma around mental health and make it a part of our everyday conversations.

The campaign underscores the importance of checking in on our friends, family, and colleagues, even when they appear to be doing well on the outside. It reminds us that a smile can mask a world of pain, and a simple conversation can make a world of difference.

Conclusion



CALM's 'Suicidal Doesn't Always Look Suicidal' campaign is a poignant reminder that the face of suicide is not always what we expect. By challenging stereotypes and opening a dialogue about mental health, CALM has taken a significant step towards saving lives and reducing the stigma associated with mental health struggles. It reminds us that compassion, understanding, and open conversation are essential tools in the fight against suicide. Together, we can make a difference and help those who may be silently suffering.